It’s becoming an increasingly common occurrence: I’ll log into Facebook, scan my news feed, and see that a number of my friends have become fans of pages like “I bet the Phillies can get 1,000,000 fans before the Mets.” And I think to myself: if you become a fan of this page, are you really becoming a fan of the Phillies, or just of this stupid contest? After all, the Phils have their own official fan page, and the contest is just stealing potential fans from the actual organization. Wouldn’t it then be harder for the Phillies to get a million fans? Now, I understand the levity behind trying to get a pickle more fans than Nickelback, but the “more fans than X” meme has gotten out of hand. Meanwhile, some of my other friends are becoming fans of questionable marketing schemes that offer gift cards in exchange for spamming one’s friend list. Consider yourself on notice, Facebook. I don’t know what will take your place, but you’re going the way of MySpace with your obnoxious spam and fringe groups. Let’s try to get a little moderation going.
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03/23 2010
On Notice: Facebook Fan Pages
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