I gave the Barenaked Ladies a lot of flak for their most recent release, Barenaked Ladies are Me, but as I have listened more and more to the CD, I’ve found it more and more tolerable. What I’m really impressed with, though, is the Ladies’ embracing of digital technology, releasing the album on thumb drives, encouraging fans to dub their voices over the studio instrumental tracks, and now rounding up a boatload of YouTube non-celebrities to perform the music video for what appears to be their new single, “Sound of Your Voice.” It’s one of the better songs on the album, and it’s made all the better by an innovative video idea. Check it out after the jump. Click the play button on the screen, not the “watch” link.
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